EMI Music Selects RightsLine to Help Streamline the Company's Licensing Operations

LOS ANGELES (RightsLine, Inc./ www.rightsline.com) - RightsLine, Inc., the leading provider of enterprise solutions for rights management, today announced that EMI Music North America went live with RightsLine software to streamline processes and improve the performance of its licensing business. RightsLine's software will give EMI real-time access to valuable business information that will streamline its licensing and clearance process, making it more efficient while also optimizing costs.

"By using RightsLine's software, EMI Music has more efficient and timely access to asset rights ownership information, content availability, deal activity status, and financial analysis," said Colin Finkelstein, CFO, EMI Music North America. "Furthermore, this will help us speed our clearance processes and increase our responsiveness to our licensing clients."

"EMI initially considered expanding its existing licensing system, but ultimately decided that was too risky and costly," said Mike Ballanco, senior vice president, Information Technology, EMI Music North America. "Only RightsLine provided us with a centralized, flexible system that could meet our regional needs."

"We are excited to work with EMI Music, a global leader in their market," said Russell P. Reeder, Chairman and CEO, RightsLine, Inc. "By selecting RightsLine, EMI clearly sees the opportunity to gain a competitive advantage in the marketplace while simultaneously improving the overall performance of their licensing business.

Over the last twenty years, companies have been implementing new enterprise software applications to streamline their financial, manufacturing, human resources and service processes. Now, companies recognize the next opportunity for major improvement in business performance comes from automating their intellectual property business processes by implementing a new type of enterprise software - Enterprise Rights Management."