New York, NY (Top40 Charts) You've most likely seen young musicians gaining rapid popularity through social media, frequently with hundreds of followers and interesting profiles that you'd like to copy. You may not realize it, but these musicians are taking straightforward actions to make the most of digital music platforms and gain as much visibility for their projects. TikTok sensation Matt
Cooper is a recent musical talent to come out on social media.
Matt
Cooper is a gifted songwriter, singer, and performer gaining popularity in the music industry. The sensational artist is making a name for himself in the highly competitive music scene with his awe-inspiring releases. His debut radio single, "Ain't Met Us Yet," continues to take over the airwaves. A well-crafted single, it will make you want to find love. The song was teased on social media earlier before release and received a total of 22 million views. It would top the iTunes All-Genre Sales Chart after its official launch in late spring.
As anticipated, social media has become a powerful tool for music marketing. Matt leveraged his massive online presence of over a million followers on TikTok to introduce his music and build a brand. Millions have fallen in love with his sound and musical creativity, and it's just a matter of time before he becomes an international sensation. Matt has mastered not only the art of writing and producing great music but also keeping his followers engaged on social media.
Getting your music heard, though, can be difficult if you're an independent artist. It takes persistent, intelligent marketing to connect with your fanbase and open doors to new listeners of your music. Although 2020 was a challenging year for the entertainment industry, Matt believes it opened up the power of social media to the world. We not only got to be introduced to new talents but also saw the first ever virtual concerts. This has since opened the opportunity for other talents to put their art out there, and without a doubt, they will certainly meet the right audience.
A self-taught success, Matt now warns young artists against comparing themselves to others, especially in the music industry. "It is so easy to see someone else my age having success and me trying to catch up to them constantly; it's exhausting. Being able to understand that there is a time for everything is valuable," adds Matt.
Matt also wants others to understand that not everything will be perfect. The music business is very demanding and can be stressful at times. Therefore, approach every hurdle with a positive mindset and pick up on the lessons from your mistakes.
"There are days where I still go back and think to myself, 'Oh, it would have been cool if this instrument was here or if we did this in the video instead of that.' Sometimes realizing that not everything's going to be perfect brings peace," Matt explains.
Matt's dream is to now continue releasing more music and build a more vibrant online presence. Matt believes that this is just the beginning of what's going to be an international act.
