Promotion Campaign For Irie Jamboree 2K5 In Full Gear

NEW YORK (www.iriejamboree.com) - With just under two weeks left before the much-anticipated third annual Irie Jamboree 2K5 unfolds at Roy Wilkins Park, Queens, New York on Sunday, September 4th 2005, the marketing campaign is going very well according to Bobby Clarke, CEO of Irie Jam Radio.

"The first wave of radio ads have been running for the past eight weeks, followed by a second wave of ads featuring voice-overs by Sizzla, Jr. Gong, Elephant Man, Sanchez and Beenie Man. The campaign is on schedule and going much better than anticipated" Clarke said.

The print campaign is also going well as two national daily publications - The New York Times and The Daily News - have both carried stories about Irie Jamboree. Billboard Magazine, one of the most recognizable urban magazines in the US has also done a feature of the festival. This has given the campaign a huge lift and will help to attract patrons outside the ethnic market.

Steven Williams, one of the principals of Irie Jamboree disclosed he has forged a long term relationship with Hype TV to assist with the promotion campaign for Irie Jamboree in the US and Jamaica.

"Having Hype TV on board is a win-win situation that will go a very long way towards getting the word out about the event" Williams noted.

Dubbed as the hottest reggae ticket for the summer, the event will feature Damian 'Jr. Gong' Marley, Beenieman, Sizzla, Elephant Man, Barrington Levy, Sanchez, Richie Spice, Kip Rich and a host of other rising starts. The festivities for Irie Jamboree kick off next Wednesday with a press reception in Manhattan.

Last year's festival attracted over ten thousand patrons and featured reggae stars Shabba Ranks, Luciano, Freddy McGregor, Half-Pint and others. The event was top notch in every way - from performances and production to the easy access patrons had entering the venue. This year's festival promises to be even better.