NEW YORK (Artemis Records) -
Daniel Glass, CEO/President of Artemis Records, is proud to announce the creation of the Artemis Records Lifestyle Group. This newly created branch will sign artists and market existing artists signed to Artemis Records from the Vanguard Classics classical and Triloka world music rosters, as well as other Artemis Records signings in additional genres.
Leading the new division will be Greg Barbero, currently President of Artemis Classics/Vanguard Classics. The A and R for this new group will be overseen by Mitchell Markus, who will remain President, Triloka Records. Joining Artemis Records as Director of Marketing for the Lifestyle Group will be Rob Plotz, formerly of Arista Records, the RCA Victor Group and BMG Classics.
Upcoming new releases through the Lifestyle Group include a poetry and music project from world-famous Afropean chanteuses Les Nubians, classical pianist Leon Fleisher, heritage rocker Jesse Colin Young, yoga chantmaster Krishna Das, the Boston Pops Orchestra, the American string quartet Miro Quartet, and the composer Steven Mercurio. This team will also market the Vanguard Classics, Royal Philharmonic and Pro Arte classical library, as well as the Triloka Records catalogue.
Glass stated, "The mission of a real independent label is not simply to be a smaller major, but to find markets and avenues for artists whose talents might be overlooked at a larger company. Greg, Mitchell and Rob are experts at this kind of creative marketing and I look forward to working with them to create unique opportunities for the artists."
Barbero commented, "The creation of this branch is a dream come true. Daniel and Artemis Records have given me and my team the freedom to market way outside the box as if the box never existed in the first place. It is a very eclectic mix, but the artists and their projects will get the kind of attention that they need and deserve."
Markus added, "This new branch within Artemis Records is exactly what is needed to position the labels and artist rosters in a unique new way. This is a big step forward and an exciting opportunity for me to work with Greg, Daniel and the whole Artemis team to make this a big success."
