R&B Sensation Ashanti Hooks up Fans with Jammin' Juice Box Content

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NEW YORK (www.golinharris.com)
WHAT: Juice Box, one of the first personal media player designed to meet the lifestyle interests of today's tweens, encompasses music, entertainment, photos, sports and pop culture in the palm of the hand. The Juice Box personal media player provides content that resonates with tweens, including music videos, animation, TV shows, star profiles and sports.

Grammy award-winning singer Ashanti will help launch the 2005 content line for the Juice Box player. Along with music videos, Ashanti will be providing exclusive content to play on the Juice Box in the form of a video diary this year.

WHO: Ashanti, Grammy award-winning songstress and actress
Phil Jackson, vice president, marketing, Mattel Brands

WHEN: Thursday, Feb. 17, 2005
11 a.m.: Media check-in
11:15 a.m.: Media briefings begin

WHERE: Mattel Showroom
28 West 23rd Street (between 5th and 6th Ave.)
6th Floor