Yahoo! to Rebrand LAUNCH, the Internet's No 1 Music Destination, as Yahoo! Music

SANTA MONICA, CA. (Yahoo! Music/ Bender/Helper Impact/ www.bhimpact.com) - Yahoo! Inc. announced today that its music destination, LAUNCH, will be rebranded as Yahoo! Music (https://music.yahoo.com). LAUNCH will begin operating under its new brand immediately, allowing the Internet's leading music property to leverage the power and esteem of Yahoo!, the No. 1 Internet brand globally and the most trafficked Internet destination worldwide.
With a new logo, Yahoo! Music will unify all its music products and services under a single brand identity. The Yahoo! Music branding will be rolled out in the coming months to international properties that currently have LAUNCH sites, including Europe, Australia, and Yahoo! en Espanol.

"Yahoo! is committed to being at the forefront of digital music and providing consumers with a compelling and comprehensive music experience," said Dave Goldberg, vice president and general manager, Yahoo! Music. "The Yahoo! Music brand will allow for deeper integration across the Yahoo! network as we continue to develop new initiatives to expand our music services for consumers around the world."
LAUNCH was acquired by Yahoo! in 2001 and became the company's online music destination.