P. Diddy Helps Pepsi Win the Super Bowl Ad Wars Among Young Adults

NEW YORK (www.bolt.com) - Pepsi scored big with the young adult audience during the Super Bowl, according to the results of the annual Super Bowl study conducted by Bolt Media, a leading youth media company. Pepsi had the highest aided awareness of any Super Bowl advertiser with 64% percent of 14-24 year-olds recalling seeing a Pepsi or Diet Pepsi ad.

Top 5 Aided Awareness
Pepsi 63%
Budweiser 52%
Ford 47%
Bud Light 45%
Napster 44%

P. Diddy's appearance had a lasting impression on teens with 43% mentioning him in the commercial description, helping the Diet Pepsi ad emerge as the favorite ad of those surveyed, tying with the Ameriquest Cat Killer ad.

Top 5 Unaided Favorite
Diet Pepsi 16%
Ameriquest - Cat Killer 16%
Bud Light Parachute 14%
Budweiser - Designated Driver 11%
Ford Mustang 9%

In aggregate, this year's commercials fared worse than last years ads with 41% percent of this year's respondents indicating they thought the commercials were worse than last year, vs. 32% who made the same statement in 2004.
This year's more conservative halftime show, which catered to older viewers and minimized the risk of a wardrobe malfunction, didn't resonate with young viewers. Only 61% of game viewers reported watching the half time show Sunday night vs. 83% of last year's viewers.
The percentage of people surveyed who loved the half time show also dropped from 23% in 2004 to 12% in 2005.
For a full copy of the survey results go to https://www.boltinc.com/survey/