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Music Industry 18 December, 2017

Comcast And Pandora Partner To Reinvent The Pandora Music Experience On Xfinity X1

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Comcast And Pandora Partner To Reinvent The Pandora Music Experience On Xfinity X1
New York, NY (Top40 Charts) Pandora, the largest streaming music provider in the U.S., and Comcast, a global media and technology company, today announced a completely reinvented streaming music experience on Xfinity X1 with a deeper Pandora integration. In addition to an entirely new look and feel, customers will enjoy access to Pandora's on-demand Premium and ad-free radio Plus subscriptions over the Internet on X1 for the first time. Pandora's integration with the X1 Voice Remote provides effortless access to music across all levels of service. The new Pandora experience also makes it easier than ever for customers to access and discover personalized music alongside the live, on-demand, DVR and web programming included in Xfinity TV.

"We're seeing explosive growth in listening through in-home devices like X1, and we're proud to be one of Comcast's premier online music streaming partners," said Chris Phillips, Chief Product Officer, Pandora. "Pandora continues to harness the power of X1 in new and innovative ways from voice-activation to easy, intuitive access to music throughout the platform, bringing music to the forefront of your in-home entertainment experience like never before."

The new Pandora integration on X1 brings customers:
Ability to choose the level of service that fits their needs. Pandora Premium allows consumers to search and play any song, album, playlist or station; Pandora Plus provides access to ad-free radio stations with additional skips and replays; Pandora's free service enables access to personalized stations.

Access to specific songs, albums or playlists with simple commands like "play 'Santa's Coming for Us' by Sia on Pandora."

Immediate Pandora playback through a simplified sign-in experience.
Pandora integrated with search and surfaced throughout Xfinity On Demand, including within popular destinations such as music, kids and Latino and on select artist profile pages.

"We are constantly improving the in-home entertainment experience by integrating new features and services into Xfinity X1," said Chris Satchell, Executive Vice President, Chief Product Officer, Comcast Cable. "Our customers love the ability to play music through their television, which often have the best speakers in the house, and we are thrilled to expand our partnership with Pandora and provide Xfinity TV customers with seamless access to Pandora's full suite of online features on X1."

In addition to Xfinity X1, Pandora is currently available on over 2,000 connected devices and streaming platforms including Sonos, Fitbit, Roku, Google Home, Amazon Echo and Xbox. Pandora is available for use in over 200 vehicle models including GM and Honda, making it the ubiquitous streaming music platform on the market today.

Comcast is reimagining entertainment experiences on the TV with Xfinity X1, giving customers seamless access to the live, on demand, DVR and web programming they love most, all in one place, and instantly accessible with the X1 voice remote.

ABOUT PANDORA
Pandora is the world's most powerful music discovery platform - a place where artists find their fans and listeners find music they love. We are driven by a single purpose: unleashing the infinite power of music by connecting artists and fans, whether through earbuds, car speakers, live on stage or anywhere fans want to experience it. Our team of highly trained musicologists analyze hundreds of attributes for each recording, which powers our proprietary Music Genome Project®, delivering billions of hours of personalized music tailored to the tastes of each music listener, full of discovery, making artist/fan connections at unprecedented scale. Founded by musicians, Pandora empowers artists with valuable data and tools to help grow their careers and connect with their fans.

Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company with two primary businesses, Comcast Cable and NBCUniversal. Comcast Cable is one of the nation's largest video, high-speed internet, and phone providers to residential customers under the XFINITY brand, and also provides these services to businesses. It also provides wireless and security and automation services to residential customers under the XFINITY brand. NBCUniversal operates news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures and Universal Parks and Resorts. Visit www.comcastcorporation.com for more information.






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