Breakout Rapper The Game Hooks Fans Up With Exclusive Ringtones And Graphics

SEATTLE, WA (Duo Public Relations for Mobliss/ www.duopr.com) - Fans who purchase The Game's recently released debut album "The Documentary," will quickly come to appreciate the rapper's Compton, Cali. roots - not only for the powerful hardcore music it inspired, but for the CD's exclusive ringtones and graphics made easily accessible by texting short codes to the notorious city's zip code, 90220. Powered by Mobliss, a leading mobile content provider, an insert in the new CD and other promotional materials invites mobile users to text "90220" to receive The Game's free wallpaper and purchase hit-song ringtones by the breakout performer.

As part of an innovative new development in the music industry, the CD insert and ads specify a key word, "GAME," for the free wallpaper and provide individual codes for each ringtone, which T-Mobile and Cingular subscribers can text to Compton zip code "90220" to receive the corresponding content. Ringtone offerings include The Game's popular hit "How We Do" - currently number five and quickly climbing the hip-hop charts - "Higher," and "Westside Story." Several MasterTones versions are exclusive to the "90220" campaign and purchasable for $2.49 apiece; polyphonic ringtones are $1.99 each.

"As new media venues continue to develop, we recognize the future of mobile music," said KamranV, head of mobile and new formats for Interscope. "We love The Game promotion because the Compton zip short code, '90220,' has a very deep connection with The Game and his music. The campaign symbolism is yet another way for his fans to understand and appreciate The Game."

Earlier this year Interscope and Mobliss partnered to deliver an exclusive ringtone through Eminem's "Encore" album, in which a free ringtone was sent directly to fan's mobile phones when a CD encryption code was entered on Eminem's website.

"Mobile phones are not just for phone calls anymore, they're accessories that allow individuals to express their personality, and one way many people express themselves is through their taste in music," said Tom Parrish, Mobliss senior vice president, music and downloads.
"Pairing today's hottest music stars with popular mobile content geared to a targeted, youthful audience is a natural - and burgeoning - marketing evolution for both industries."
For additional information on The Game, "The Documentary" and the 90220 mobile campaign visit www.comptongame.com or https://90220.comptongame.com.