NEW YORK (Beyond Productions, LLC) -
Beyonce and Tina Knowles today announce that The House of Dereon (de - ron) has signed a licensee agreement with the prestigious and renowned Tarrant Apparel Group. A leading provider of private label and private brand casual apparel, Tarrant Apparel Group and its wholly-owned subsidiary,
Private Brands, Inc., have signed an exclusive licensee agreement with Beyond Productions and Kids Headquarters to collaborate on the design, manufacturing and distribution of House of Dereon brand apparel.
Named after Tina Knowles' mother and Beyonce's grandmother,
Agnes Dereon, the line honors the woman who worked as a seamstress and influenced Tina's love of fashion. Inspired by three generations of women who have joined together in a labor of love, The House of Dereon is expected to hit better specialty stores worldwide for the Holiday 2005 season. The young contemporary women's line will feature ready-to-wear, casual sportswear, and denim offerings.
Barry Aved, President and CEO of Tarrant Apparel Group, commented, "House of Dereon adds a very exciting new dimension to our growing portfolio of private brands, which includes American Rag, Cie, Alain Weitz large sizes, and Gear 7 brands. With the addition of the Knowles' family inspired apparel, our private brand strategy will reach another consumer through a new distribution channel.
Beyonce will have an active role in supporting and marketing the brand and we look forward to working with her and her mother. We are confident that Beyonce's international popularity coupled with our strength in brand development will generate unique, fashion forward clothing for contemporary young women worldwide."
Tina Knowles had this to say, "Jason Rabin, Cory Silverstein [both of Beyond Productions/Kids Headquarters], and I worked closely to conduct a very thorough search to find the company that not only would best represent our professional interests but also was a well-respected brand in the industry. We wanted a company that would share our vision and meet our expectations for the launch of House of Dereon. We feel that Tarrant Apparel Group really understands our creative inspiration and will handle efficiently the production and distribution of the line."
Beyonce says, "It is such a rewarding feeling to be part of something that both my mother and I really believe in. I hope that everybody loves the clothing as much as we do; we have really put our hearts into developing these fashions."
