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Clear Channel makes radio Internet deal

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SAN ANTONIO (AP) - Clear Channel Communications has struck a deal that will allow 250 of its radio stations to resume broadcasting over the Internet. San Antonio-based Clear Channel had stopped Web broadcasting in April because of a dispute with recording artists and commercial actors, who wanted larger fees for radio ads that also run on Internet radio stations. Clear Channel reached an agreement with Los Angeles-based Hiwire that will make it possible for Clear Channel stations to replace some national commercials with ads targeting Internet markets. To make the targeting work, Hiwire prompts Internet radio listeners to provide age, gender and ZIP code the first time they come to the station online. Clear Channel said the deal will extend to 250 stations in the 50 largest radio markets. The company operates about 1,200 stations. Hiwire spokesman Wayne Hickey said it will take several months to resume Internet audio for all 250 stations.






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