TORNTO, Canada (Axis Marketing & PR/ www.musicrypt.com) - Billboard
Radio Monitor, the premier radio industry publication and online destination for timely news, charts and analysis, and sister company to Billboard, today announced an exclusive agreement with Musicrypt Inc, the industry's leading enabler of user-friendly and secure music distribution.
This new partnership will provide Billboard Radio Monitor with the exclusive right to market Musicrypt's Digital Media Distribution System ("DMDS") in the United States and targets the implementation of DMDS to record labels, radio stations throughout the U.S. monitored by Nielsen BDS (Broadcast Data Systems) and remaining non-monitored new music oriented radio stations throughout the U.S. The partnership will promote and market DMDS, a web-based delivery system that pioneered secure digital file distribution by incorporating biometrics, high-value encryption and watermarking, to the radio and record industry throughout the United States.
"Musicrypt's DMDS is the dominant market leader in Canada in secure B2B delivery of digital files and we look forward to bringing this proven marketing solution to the music industry throughout the United States," said John Kilcullen, President and Publisher, Billboard and Billboard Radio Monitor.
"This strategic partnership will also enable us to explore additional strategic market opportunities for DMDS beyond the music industry and in additional geographic markets while giving Billboard Radio Monitor yet another valuable digital tool to get more new music in front of key radio decision-makers."
Major Canadian broadcast chains representing 100% of all chart monitored radio stations now use DMDS, including Canada's three largest broadcasters, Standard Radio, Corus Radio and Rogers Media Broadcasting on an exclusive basis. Musicrypt's DMDS is currently used by over 85% of the Canadian music industry which includes leading record labels such as BMG Music, EMI Music, Universal Music and Warner Music.
"Based on the great success Musicrypt has had in Canada, we recognized the need to have a strong global partner to enter the US market," stated Cliff Hunt, Chairman and co-founder of Musicrypt.
"Billboard has the world-wide reach and influence that can provide us with the strategic initiatives and opportunities to exploit DMDS both within the music industry and beyond."
