New York, NY (Top40 Charts) Glu
Mobile Inc., a leading global developer and publisher of free-to-play games for smartphone and tablet devices, today announced the company will partner with hip-hop superstar
Nicki Minaj on the development of a new mobile game. The exclusive agreement covers Minaj's name, likeness, voice, and creative direction to develop a one-of-a-kind digital experience for players. Glu expects to launch the game worldwide in the summer of 2016.
"I am thrilled to welcome the undisputed queen of hip-hop, Nicki Minaj, to Glu's growing list of celebrity partners," said Niccolo de Masi, Glu Chairman and CEO. "Nicki brings to Glu her audience of over 100 million social followers and a new music category. We look forward to combining Nicki's distinctive style and massive global appeal with Glu's celebrity social gaming expertise."
Following the release of her first studio album in 2010,
Nicki Minaj became the first female solo performer to have seven singles on the Billboard Hot 100 list, simultaneously. Her achievements have been recognized industry-wide by accolades including four American
Music Awards, eight BET Awards, four Billboard
Music Awards, two MTV
Music Video Awards, and many others. In addition to her success in music,
Nicki Minaj has become the face of several cosmetics, electronics, and retail brands along with releasing her own fashion line and fragrance. Minaj previously spent time as a judge for the world-renowned television singing competition American Idol, was a featured performer at the 2012 Super Bowl, appeared in the feature film The Other Woman, and has a starring role in the upcoming MGM film Barbershop 3. In 2014, she released her third album, The Pinkprint, which was critically acclaimed by both fans and critics, spawning several chart topping singles.
Glu will provide additional details on the game's development and Nicki Minaj's involvement at a later date. With the addition of Nicki Minaj, Glu's celebrity gaming platform is now supported by nearly 650 million total social followers.
