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RnB 08 April, 2015

Jayne Ava Showcases Theatrical Flair In New Video "Something There"

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Jayne Ava Showcases Theatrical Flair In New Video "Something There"
New York, NY (Top40 Charts) With an extensive background in theatre arts, it comes as no surprise that electronic-pop artist, Jayne Ava is a master at storytelling in her well-crafted pop anthems. Her new single, "Something There" is a sleek dance hit with passionate sentiments weaved amid lust and heartbreak. The stylistic music video finds Ava crossing paths with a man whom she falls for at once. "Something There" is now available to download on iTunes.

Aligned with Jayne Ava's previous releases, "Something There" is a party anthem with an up-tempo synth beat, which sticks with you long after your first introduction. While the song is incredibly danceable, it tells a story of longing from the perspective of a frustrated admirer. Filled with infatuation from afar, Ava quickly has you singing along to the catchy hook, "there's gotta be something there," the central theme of the song. "It's that moment when you don't know if you're looking too far into things or obsessing over certain details," says Ava, "and realize the whole thing may just be in your head." Directed by Jo Roy, the music video shows a mysterious man, played by model/actor Samual Krumine, passing Ava on the street as she passes by him experiencing a whirlwind of emotions and longing. Her excitement is represented by her wild and uncontrollable dance moves mixed with vivid and artful footage of her imagining the relationship they could have together. The song was produced by the Los Angeles based music production/songwriting team, The Prodigal. "Something There" is available for viewing on Jayne Ava's YouTube channel.

Inheriting a deep passion for music from her parents, Jayne Ava cites influences an eclectic pop assortment in artists like Patti LaBelle, Prince, Queen, P!nk and Alanis Morissette. She started performing in musical theatre at a young age and began attending a performing arts school in the 6th grade. This path led her into a prestigious musical theatre program in Toronto, Ontario. After graduating college, the driven artist moved to Los Angeles to pursue her dreams and began her musical career. Given her talent and entrepreneurial skills, it's no surprise that she is getting attention from music writers at outlets such as CNN, Music Connection Magazine, EILE Magazine, and more.

Following the release of her previous single "March," "Something There" continues a thread of captivating electronic pop music. Jayne Ava has quickly developed a praiseworthy reputation and proves to be a star on the rise. Be sure to download "Something There" on iTunes today and watch the video on YouTube. Stay in the loop by visiting her Facebook page or www.JayneAva.com!






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