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RnB 29 October, 2004

Superstar Patti LaBelle encourages Americans to manage diabetes 365 days a year

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PHILADELPHIA (Abbott Laboratories/ www.abbott.com/ www.diabetesfreedom.com) - Legendary entertainer Patti LaBelle today teamed up with the makers of Glucerna Bars and Shakes at the first-ever Diabetes Freedom Day in Philadelphia. The event encouraged Americans with diabetes and those who care for them to pledge their commitment to managing the condition year-round, so that they can experience "diabetes freedom" and live life to its fullest. LaBelle, who has type 2 diabetes herself and is the campaign spokesperson, also honored five national contest winners who exemplify "diabetes freedom" in their lives.

Philadelphia was selected as the site of the event not only because of its historical tie to independence, but also because of the strong commitment to diabetes awareness and education as demonstrated by the city's leadership and residents. Philadelphia Mayor John F. Street officially proclaimed Oct. 28 as Diabetes Freedom Day.

In addition to LaBelle, other speakers included a representative of the Philadelphia chapter of the American Diabetes Association; Dr. Barry Goldstein, director of the Division of Endocrinology, Diabetes and Metabolic Diseases at Thomas Jefferson University Hospital; and Anna Buckingham, product manager of diabetes consumer marketing at the Ross Products Division of Abbott, makers of Glucerna Bars and Shakes. Attendees included city officials, health care professionals, diabetes education advocates, and individuals with diabetes.

Participants signed a constitution-like scroll to symbolize their Diabetes Freedom Pledge to commit to managing diabetes or helping others successfully manage their condition 365 days a year by working with health care professionals to develop an individualized diabetes management plan. Participants were given an informational package that included a guide to eating well with diabetes; a quarterly newsletter with the latest health, nutrition and fitness information; a pedometer; and diabetes support resources.






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